Adidas puts Instagram on shoes | RetailDetail

Adidas puts Instagram on shoes

Adidas puts Instagram on shoes

Sports clothing brand Adidas has re-ignited its Mi Adidas campaign and will enable its customers to put Instagram images or Adidas prints on their shoes.

Only for ZX Flux

Adidas has developed an app that will allow customers to choose images to place on their shoes, so that they can create their own designs. It will, at the moment, only work with Adidas ZX Flux shoes though.

 

The app is scheduled to release in August 2014, although no one really knows what it will cost to create your own model. ZX Flux shoes are currently on sale for some 90 euro.

 

Customers can already use Mi Adidas to alter the design of certain shoes, but it is currently limited to different colours. Its largest competitor, Nike, has a similar program in Nike ID, which charges a certain amount depending on the number of changes.

Questions or comments? Please feel free to contact the editors


EU votes for better organic label legislation

20/04/2018

European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe

19/04/2018

Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years

19/04/2018

French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever

19/04/2018

Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?

17/04/2018

ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.

Carrefour and E.Leclerc start arms race for urban pick-up locations

17/04/2018

The French e-commerce market has seemingly opened up a new area of competition: Carrefour and E.Leclerc have both opened so-called “drives piéton”, pick-up locations for pedestrians in urban centers.