Adidas puts Instagram on shoes | RetailDetail

Adidas puts Instagram on shoes

Adidas puts Instagram on shoes

Sports clothing brand Adidas has re-ignited its Mi Adidas campaign and will enable its customers to put Instagram images or Adidas prints on their shoes.

Only for ZX Flux

Adidas has developed an app that will allow customers to choose images to place on their shoes, so that they can create their own designs. It will, at the moment, only work with Adidas ZX Flux shoes though.

 

The app is scheduled to release in August 2014, although no one really knows what it will cost to create your own model. ZX Flux shoes are currently on sale for some 90 euro.

 

Customers can already use Mi Adidas to alter the design of certain shoes, but it is currently limited to different colours. Its largest competitor, Nike, has a similar program in Nike ID, which charges a certain amount depending on the number of changes.

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