Adidas puts Instagram on shoes

Adidas puts Instagram on shoes

Sports clothing brand Adidas has re-ignited its Mi Adidas campaign and will enable its customers to put Instagram images or Adidas prints on their shoes.

Only for ZX Flux

Adidas has developed an app that will allow customers to choose images to place on their shoes, so that they can create their own designs. It will, at the moment, only work with Adidas ZX Flux shoes though.

 

The app is scheduled to release in August 2014, although no one really knows what it will cost to create your own model. ZX Flux shoes are currently on sale for some 90 euro.

 

Customers can already use Mi Adidas to alter the design of certain shoes, but it is currently limited to different colours. Its largest competitor, Nike, has a similar program in Nike ID, which charges a certain amount depending on the number of changes.

Questions or comments? Please feel free to contact the editors


Ellis Gourmet Burger wants partner for international expansion

15/12/2017

Belgian hamburger restaurant chain Ellis Gourmet Burger wants to expand into new countries, following Belgium, the Netherlands and France. That is why it seeks an investor to help finance that expansion, which may lead to a new majority shareholder.

Heineken will sell Mort Subite internationally

15/12/2017

Heineken will try to sell its Belgian beer brand Mort Subite all across the world. It has done similarly with Affligem and that proved to be a major success. Mort Subite will be on sale in every country that has Heineken.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Albert Heijn pulls plug on AH to go in Germany

14/12/2017

Albert Heijn has decided to shut down its German AH convenience stores. According to the supermarket company, the chain does not have enough room to grow in Germany despite having built up its presence in the past five years.

Carrefour continues to lose French market share

13/12/2017

Kantar Worldpanel’s new numbers underline the fact that Carrefour CEO Alexandre Bompard is facing a huge challenge. Out of every supermarket chain, his chain suffered the largest market share loss in France last month.

New Metro still struggles in the Netherlands and Belgium

13/12/2017

German food retail group Metro says it has created a solid foundation for new growth in its first year since it stepped away from its non-food activities. The Benelux are still worrisome however. 

Back to top