Abercrombie & Fitch adapts to boost sales | RetailDetail

Abercrombie & Fitch adapts to boost sales

Abercrombie & Fitch adapts to boost sales

Abercrombie & Fitch has decided to alter its policy in certain areas to boost sales. One of the changes is that it will sell its clothing at other retailers.

Sales through Asos

British online retailer Asos will be the first retailer to sell Abercrombie & Fitch clothing outside of its own stores or online shop, even though CEO Mike Jeffries refused to confirm its clothing will be on sale at other retailers. Its sister brand Hollister will remove the typically dark windows to allow more light to penetrate the stores.


The chain was forced to change several things as sales were severely dropping, while its image among younger people is no longer what it used to be. A lot of younger customers have switched to (cheaper) competitors, like H&M and Forever 21.


Small loss

Abercrombie & Fitch published its first quarter numbers on Thursday, which has resulted in a 4 % like-for-like turnover loss. That performance was better than the expected 5.9 % drop and was the smallest loss since 2012's fourth quarter.


To lower costs, Abercrombie & Fitch will close nearly 70 stores in the United States, all of which have reached the end of their rental agreement. In total, A&F has some 840 stores in the United States.


The company has run a pilot in several stores which let more light into the stores and these stores have noticed a considerable sales growth. Abercrombie & Fitch said it will remodel 75 to 100 Hollister stores this year.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top