Strong online growth for Hugo Boss

Strong online growth for Hugo Boss

Strong online growth for Hugo Boss

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.


Investments pay off

Hugo Boss’ first quarter was good: the fashion chain’s turnover grew to 650 million euro, up 5 % and in line with what it had forecast for the full year sales and profit targets. The fashion brand performed well in a lot of markets: turnover in Asia and the United Kingdom grew 12 %; sales in North and South America and the Benelux went up 7 %. European sales grew slightly, but it did suffer a 5 % blow in the German home market.


CEO Mark Langer is satisfied: "Our own Hugo Boss brands are the driving force of our growth, thanks to a 7 % turnover increase, which clearly shows that our new collections please our customers.3 The fashion group established a 43 % growth in online sales, thanks to a new web shop and its improved positioning of its Hugo and Boss labels online. 


Its first quarter operational profit was 99 million euro, a slight improvement over the same period in 2017. Hugo Boss hopes its investments, which include its business model’s digital transformation, will continue to pay off in the next few months.

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