French streetwear brand Projet X Paris has announced its expansion to Belgium, with six stores at once. All six are in Gallimo's Shopping Cora centres in Wallonia and Brussels.
The fast-growing brand was only founded in 2015 and has a target audience of youngsters between 15 and 35. On 29 September, the label's first Belgian store will open in Châtelineau (Charleroi). Anderlecht (Brussels), Hornu (Mons), La Louvière, Messancy and Rocourt (Liège) will follow later this year.
With Projet X Paris, Galimmo aims to "adapt its shopping centres' store range to the evolving expectations of their customer", the company states. This includes diversification of the store portfolio by welcoming new, dynamic brands.