Fifteen years ago, everyone used to drink 75 liters of cow milk per year, but that has dropped to 50.5 today, while soy milk and other alternatives become increasingly popular.
Rice drink, soy milk and other options
In total, consumption milk purchases dropped 2 % per person, but because of higher prices, turnover grew 3.6 %, but there is a noticeable shift in the type of milk.
Soy and rice milk are already quite accepted, but there are other options as well: oatmeal, almond, coconut, quinoa, ... . The rise of these different types of milk is not strictly a Belgian trend, because Alpro claims that sales for these variations have grown 11 %.