According to a specialised website, Metro Group has opened the first two stores of a new Ukranian chain of convenience stores last December, in order to increase sales to small-scale wholesale companies, which currently account for 40% of the group's joint turnover.
The new concept would be called Moy Magazin ("My Store") and its franchise partners would be obliged to purchase goods from Metro Cash & Carry hypermarkets at a 5% discount, instead of paying royalties.
The two stores were opened in in Soledar and Mariupol, both in the Donetsk province, as the first of ten pilot stores that are mainly planned in the eastern part of the country. Stores in this concept are expected to offer about 500 different products, of which 150 must be Metro's private label products on an area of slightly over 50 m².
In the Ukraine, Metro Group currently has a turnover of €807
million, generated by 30 Metros and 1 Real. The chain is aiming to open
about 20 Ukrainian stores in the next 30 months.