Mamma Roma, the chain of “pizzas with bold flavours” from Brussels, will be opening its first store abroad in Paris next month. It sees a potential for sixty restaurants, half of which it will manage itself, while the other half will be franchise restaurants.
First Paris, then London
The first store abroad will open in the rue du Cherche-Midi, a fashionable area in the sixth district of Paris. The Parisian store will employ 5 FTE’s and the CEO aims for a turnover of 800,000 euro. In 2014, the chain hopes to conquer London.
"We will deliver the materials for the Parisian store from Brussels”, CEO Carmelo Cennamo states. The Brussels studio can handle the load of some 20 restaurants. “Only when we have reached maximum capacity, we will open a local studio in the Parisian region.”
Ambitious plans for growth
The pizza chain is not only ambitious abroad, but in Belgium too: "We wish to find partners in Flanders and Wallonia quickly to expand our network”, says Cennamo. “In the next five years, we aim to open twinty to thirty restaurants we will manage ourselves. Eventually, we aim to get some sixty restaurants, with the other half being franchise restaurants.”
Mamma Roma opened its first store in 2005 in Brussels and is now a popular destination in the Belgian capital, with six restaurants (and another one in in Waterloo). Its 52 employees serve some 10,000 customers each week.