Impending Amazon - Nike deal is bad news for retailers | RetailDetail

Impending Amazon - Nike deal is bad news for retailers

Impending Amazon - Nike deal is bad news for retailers
Shutterstock

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

More control

An Goldman Sachs analyst revealed the possible deal, which would create several advantages according to the business bank. Nike would get more control over how its products are presented and sold and a large part of its customer base is already active on Amazon too. Right now, Nike’s products are only available on Amazon through third parties.

 

The impending deal would be bad news for other retailers, which also showed on the stock market. Shoe chain Foot Locker and sports chain Dicks Sporting Goods immediately suffered sizeable share drops, while Nike’s share went up.

 

Prime Wardrobe

There was a similar stock market reaction when Amazon acquired Whole Foods and several supermarket chains had to deal with share price drops.

 

Amazon announced Prime Wardrobe earlier this week, a service for Amazon Prime subscribers to order and try out clothes at home. Only once they have decided which items to keep, they have to pay and can ship back the remainder for free. This puts it in the same playing field as online services like Suitcase.

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Amazon Prime members get additional discount at Whole Foods

17/05/2018

Amazon Prime members will get an additional discount on hundreds of Whole Foods products, the chain it acquired in June 2017. Specialists claim there is a clear strategy behind these discounts.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.