Impending Amazon - Nike deal is bad news for retailers | RetailDetail

Impending Amazon - Nike deal is bad news for retailers

Impending Amazon - Nike deal is bad news for retailers

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

More control

An Goldman Sachs analyst revealed the possible deal, which would create several advantages according to the business bank. Nike would get more control over how its products are presented and sold and a large part of its customer base is already active on Amazon too. Right now, Nike’s products are only available on Amazon through third parties.


The impending deal would be bad news for other retailers, which also showed on the stock market. Shoe chain Foot Locker and sports chain Dicks Sporting Goods immediately suffered sizeable share drops, while Nike’s share went up.


Prime Wardrobe

There was a similar stock market reaction when Amazon acquired Whole Foods and several supermarket chains had to deal with share price drops.


Amazon announced Prime Wardrobe earlier this week, a service for Amazon Prime subscribers to order and try out clothes at home. Only once they have decided which items to keep, they have to pay and can ship back the remainder for free. This puts it in the same playing field as online services like Suitcase.


Questions or comments? Please feel free to contact the editors

Gerelateerde items

Another six cash register-free Amazon Go stores planned


Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels.

American chains consolidate to fight Amazon


American retailer Albertsons has acquired its competitor Rite Aid, after the latter had already sold a series of stores to Walgreens. The acquisitions are mainly a reaction to Amazon and other online players’ onslaught.

Are Chinese prisoners working for H&M and C&A?


British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He claims to have seen how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch


French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza


Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Kraft Heinz does not meet expectations


American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Back to top