Lingerie chain Hunkemöller will invest a lot in Spain in the next few years, with the goal to quintuple its store network. It should surpass the 100 store milestone in Spain by 2021.
Fifteen new stores in 2017
Over the past few years, the chain did not invest a lot in the Spanish market as the economic crisis proved detrimental. However, Hunkemöller has changed its mind and will focus on a sizeable expansion. According to COO Vi Patel, Spain is one of the largest European lingerie markets and has room for nearly 200 stores. The company will open fifteen new stores this year, in Valencia and Alicante among other places.
The Dutch lingerie chain has been active in Spain for about a decade and currently operates 22 stores with 120 employees, which should increase over the next few years. Hunkemöller has 800 stores worldwide and generates an annual turnover of about 500 million euro.