Hunkemöller is up for sale again | RetailDetail

Hunkemöller is up for sale again

Hunkemöller is up for sale again

Dutch lingerie store chain Hunkemöller is for sale again, merely a year after American investment firm Carlyle acquired it. The company hopes to get 600 million euro for the chain, a lot more than the price it paid a year ago.

Quick profit

If Carlyle manages to sell Hunkemöller for that amount, it will have made a 100 to 200 million euro profit in merely a year, according to De Tijd. Frenc investor PAI Partners sold the chain last year for an undisclosed fee, but insiders claim a 400 to 500 million euro sum.


It would be Hunkemöller’s second sale since 2010 when PAI Partners acquired the chain from Maxeda for 265 million euro.


The previous acquisition created a 3.6 million euro loss for Hunkemöller in its past fiscal year, despite a small profit in the year prior to that. The chain currently has 775 stores in more than 25 countries. The target is at least 1,300 stores by 2020 and it should have its first Swiss stores by the end of the month. 

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