Hard discounter Dia, which Carrefour's main shareholders Blue Capital could not wait to get rid of, is faring increasingly well and currently aims for growth in emerging markets... and accession to the Spanish Ibex 35 stock exchange.
Independent of Carrefour('s problems)
Dia or “Distribuidora Internacional de Alimentación” had been Carrefour's since 1999, when the latter bought Promodès (who had founded Dia 20 years earlier), and remained in French hands until last June – when Carrefour finally folded for Blue Capital's pressure to let the Spanish distributor go.
“Since then, we start every meeting with investors – wherever they come from – with the clear statement that we are completely independent from Carrefour”, states a Dia spokesman. This way, the chain aims to cultivate its own separate identity and to prove it is not connected any more to the French group and its financial and organisational problems.
Looking to Spanish elite of shares... and to emerging markets
This month Dia will be elevated to be a member of the Ibex 35, the list of the most important shares in Spain – equivalent to the French CAC40 or the British FTSE100. With its turnover of 10.5 billion euro and its 2766 stores in Spain and 6373 worldwide, Dia will be the only Spanish supermarket on the prestigious list.
Apart from Spain, Dia is also active in France, Portugal, Turkey,
Brazil, Argentina and China. The group is rather ambitious regarding the
near future: “We want to continue our growth in every country we are
active in – especially in Brazil and Turkey – and to elevate our number
of stores to 8000 by 2013.” The group operates in two formats:
convenience store Dia Market and larger discount stores Dia Maxi.