German fashion chain bonprix, part of the Otto Group, has seen its turnover increase for the tenth year in succession. Eastern Europe has been particularly good for the company. Bonprix is also optimistic for the coming year.
On a comparable basis, total turnover of the fashion chain increased by 3.4 % to 1.57 billion euro: this marks the tenth year in a row that the company has booked an increase in turnover. The growth was strongest in Central and Eastern Europe, as sales rose by more than 30 % in Romania and Hungary and more than 20% in Poland.
On the German market, there was a slight drop in turnover: the retailer points to the long summer, which had a negative effect on sales. Further, the implementation of a new IT system meant that that the company was temporarily unable to carry out as many promotions. “We wanted the introduction of SAP to be as smooth as possible and so we deliberately eased off on marketing and sales-promoting activities during this phase”, says executive director Kai Heck, responsible for IT, finance and services.
Bonprix was founded in 1986 and currently has 3900 employees in thirty countries. 85 % of the company's turnover comes from e-commerce.