Wildberries, the largest e-commerce player in Russia, now wants to conquer the European Union with the launch of an English website and the opening of its first pick-up point in the EU, in Warsaw.
The Russian company announced that, in the long term, it wants to open about a hundred pick-up points in the Central European country. In a press release, Development Director Vyacheslav Ivashchenko says that Poland was not accidentally chosen" as the first EU country to settle in. Wildberries points to Poland's strategic location and its growing e-commerce market. .
The e-tailer specialises in fashion and gives its customers the option between having their clothes delivered to their home or picking up their order themselves at one of the pick-up points, which are equipped with fitting rooms. The company is active in five former Soviet states (Russia, Belarus, Armenia, Kazakhstan, Kyrgyzstan) and now also in Poland.
Wildberries was founded in 2004 by Vladislav and Tatiana Bakalchuk, and has grown in these fifteen years to become a company with an average of 750,000 orders per day and a turnover exceeding the 3.1 billion euro mark last year, a 94 % increase compared to 2018.
The Russian e-commerce sector is booming: in the first half of last year, the combined sales of the three largest e-tailers in the country (Wildberries, Apteka and Ozon) increased by 107 %.