Will Amazon’s new acquisition lead to new gaming console?

Will Amazon’s new acquisition lead to new gaming console?

E-commerce giant Amazon is branching out in new sectors in a search for growth: now the online empire is eyeing is the gaming sector. The purchase of developer Double Helix seems to herald an (Android-powered?) Amazon console.

Amazon confirms nor denies

The American developer is probably best known because of Killer Instinct, an Xbox One fighting game, built for Microsoft’s newest console. The acquisition gives Amazon a set of talented programmers and designers and clearly signals Amazon’s intent to penetrate the gaming industry.

 

It also feeds the rumours that Amazon is building its own Android-based console. Considering its experience with the proprietary Kindle, it looks likely to become a competitor for other mobile platforms. It is therefore unlikely Amazon will pick a fight with Sony (PlayStation), Nintendo (Wii U) and Microsoft (Xbox), focussing on Apple's iPad instead.

 

Amazon has already tried to develop games, mostly geared towards the ‘social games’, under the Amazon Game Studios banner. Coincidentally (or not), this company branch is located in the same region as Double Helix Games. Amazon had a short statement concerning the purchase: “Amazon has acquired Double Helix as part of our ongoing commitment to build innovative games for customers.”

Questions or comments? Please feel free to contact the editors


Twelve-year sentence for Samsung's vice-president?

07/08/2017

Prosecutors in the Samsung corruption case have demanded a 12-year sentence for its former vice-president and de facto CEO of the South Korean company at the time, Jay Y. Lee, who has been charged with bribery and embezzlement.

Apple sales drop smaller than expected

02/08/2017

Apple has sold more iPhones in the third quarter of its fiscal year than it did last year, which was a surprisingly more positive feat than analysts had expected. Compared to the second quarter, there was further decline though.

Ceconomy (Media Markt) acquires quarter of Fnac Darty

26/07/2017

Ceconomy, Metro Group’s former consumer electronics division containing Media Markt and Saturn, acquired 24.3 % of Fnac Darty’s shares from the Pinault family.

 Blokker adds household appliance specialist AO.nl to Nextail

21/07/2017

Blokker Holding’s online organization, Nextail, will enter a strategic collaboration with online household appliance specialist AO.nl’s Dutch division.

Duo will lead Fnac Darty

17/07/2017

The Fnac Darty group is preparing for life after Alexandre Bompard, since its current CEO will start working for Carrefour tomorrow. He may actually be succeeded by a duo.

Samsung's new flagship yields record profit

07/07/2017

Korean technology company Samsung published record results for its past quarter thanks to its successful Galaxy S8 launch. The flagship product and an increased chip demand helped the company soar.

Back to top