Smartphone prices keep dropping in Europe | RetailDetail

Smartphone prices keep dropping in Europe

Smartphone prices keep dropping in Europe

The average smartphone price in Europe is dropping fast: compared to a year ago, the price has already dropped by 50 euro and despite larger volumes, turnover has dropped overall.

Receding turnover in Europe

Last year, the average smartphone in Europe cost 408 euro, but that price has dropped to 350 euro this year. Central and Eastern European prices have dropped another 18 % to a mere 191 euro, according to market research firm GfK. Second quarter smartphone sales in Western Europe reached 30.3 million smartphones, up 9 % compared to last year, but nevertheless, turnover dropped from 12.5 to 11.7 billion dollars (10.4 billion euro).


The downward trend is not visible all over the world: the average price in the United States grew from 382 to 409 dollars (363 euro). On top of that, American volume also grew 10 % to 44.4 million smartphones, resulting in a 18.2 billion dollar (16.2 billion euro) turnover: a 19 % increase compared to last year.


The largest growth was to be found in China, where the iPhone's popularity helped shoot average numbers up 31 % to 302 dollars (274 euro). Turnover reached 26.8 billion dollars (23.8 billion euro), a 17 % increase.


GfK expects the full-year market to grow 10 % in 2015. The market managed a 23 % growth last year, but several markets have now become saturated.

Questions or comments? Please feel free to contact the editors

Media Saturn launches first checkout-free store in Austria


Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.

Media Markt unifies its online and offline pricing


Ceconomy will create uniformity between Media Markt and Saturn’s online and offline pricing. This will be possible thanks to the digital price tags it now uses in the stores, because there can be altered in real-time.

Smartphone sales drop for the first time ever


2017 may have been a record year for smartphone sellers, but the market is weakening: for the first time since 2004, there were fewer smartphone sales in the fourth quarter.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty (owner of Belgian chain Vanden Borre and Dutch BCC) has experienced a “solid 2017”, with a nearly 40 % turnover increase.

Ceconomy finds growth online


Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Insurance company becomes second largest Fnac-Darty shareholder


There has been yet another thorough shake-up among Fnac Darty’s shareholders. The merger company, which owns Belgian electronics chain Vanden Borre and Dutch retailer BCC, will now welcome insurance company SFAM, after it bought investment fund Knight Vinke’s shares.

Back to top