Electronics chain Saturn has collaborated with Nelly.com in an attempt to get women to appreciate electronics more. Nelly.com will allow Saturn to present and demonstrate several products at a High Heels Party, but the women cannot buy these products right there. That way, Saturn hopes to get these women to visit their stores.
This English version is only a summary to make Dutch retail news available for an international audience. The complete article can be read in the Dutch version only.