Saturn exits the Netherlands as well

Saturn exits the Netherlands as well

Media Markt-Saturn Holding has decided to focus on one brand in the Netherlands, like in Belgium. Media Markt will survive the cut, while Saturn will exit the country.

"Everywhere, all the time"

It is not the first time that the company has decided to ditch the two-brand strategy. The Metro subsidiary also decided to shut down the Saturn chain in Belgium and to transform several stores into Media Markt stores, the only brand to survive in Belgium and the Netherlands.

 

Saturn's disappearance fits into Media Markt's strategy to be a "everywhere, all the time" brand with more stores, an improved web shop and a mobile, social platform. "Considering this strategy, Saturn does not distinguish itself enough and the two-brand strategy is not enough of an added value for the customer. We will have more focus, speed and power if we choose the largest and stronger consumer electronics brand and we can invest more in customer-focused innovations with the money this move saves", the press release stated.

 

Still this year, the Dutch Saturn stores will be transformed into Media Markt stores and the company will open another 5 large and 3 average-sized Media Markt stores in the upcoming year, particularly in Bijenkorf locations at Amstelveen, Eindhoven and Rotterdam.

Questions or comments? Please feel free to contact the editors


Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Ceconomy continues growth in transitional year

26/10/2017

Ceconomy, a former part of German Metro Group, achieved a 4.6 % fourth quarter turnover increase to 5.264 billion euro. Media Market’s parent company mainly made strides online.

Fnac Darty grew 6 % in third quarter

20/10/2017

Fnac Darty has raised its third quarter turnover by 6 % to 1.792 billion euro, with growth in the Benelux as well. The company also revealed the integration of both companies is ahead of schedule.

Samsung CEO resigns despite record profit

13/10/2017

South Korean Samsung has managed a record profit in its past quarter thanks to strong chip sales. However, one of its three CEO’s still decided to resign.

Fnac-Darty introduces new board

12/10/2017

A little more than a year after Fnac and Darty merged and several months after CEO Alexandre Bompard suddenly moved to Carrefour, the French entertainment and electronics group Fnac-Darty introduced its new board.

Twelfth straight quarter of weaker computer sales

12/10/2017

Desktop computer sales have slumped once more in the third quarter, down 3.6 %. It is the third straight year of dwindling sales, according to research firm Gartner.

Back to top