Pokémon opens first European pop-up store in Paris

Pokémon opens first European pop-up store in Paris

Pikachu and his friends are incredibly popular in Japan and will now see if their popularity is as big in Europe. Les Halles, in Paris, will house a Pokémon pop-up store until 21 June.

Pikachu loves France

The reason why Nintendo has chosen Paris as the location for its pop-up store can be found in its most recent versions of the Pokémon-games (X and Y). The games came out in October 2013 and were focused on beauty, inspired by France.

 

"We have been aware from the start that France is open to Japanese culture and because this is our first European boutique, we wanted as many people as people to see it. As Paris is the most-visited capital on the continent, it was an easy choice for us", Junichi Masuda (Pokémon producer and director) said. He also hopes permanent Pokémon Centers will come to Europe, but that won't happen anytime soon.

 

Limited offer

The Parisian pop-up store will only sell a limited offer of the huge number of gadgets and merchandise available, especially compared to the Japanese Pokémon Centers which are huge supermarkets. The very first Pokémon Center opened in 1998 in Tokyo, but Japan currently has 8 Pokémon Centers.

 

It took until 2001 before one opened abroad, in New York, but it was not a huge success as in 2005 it was transformed into a general Nintendo store geared toward video games.

 

The Parisian pop-up store will be there until 21 June, based on the corner of rue des Halles and rue des Déchargeurs.

Questions or comments? Please feel free to contact the editors


Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Ceconomy continues growth in transitional year

26/10/2017

Ceconomy, a former part of German Metro Group, achieved a 4.6 % fourth quarter turnover increase to 5.264 billion euro. Media Market’s parent company mainly made strides online.

Fnac Darty grew 6 % in third quarter

20/10/2017

Fnac Darty has raised its third quarter turnover by 6 % to 1.792 billion euro, with growth in the Benelux as well. The company also revealed the integration of both companies is ahead of schedule.

Samsung CEO resigns despite record profit

13/10/2017

South Korean Samsung has managed a record profit in its past quarter thanks to strong chip sales. However, one of its three CEO’s still decided to resign.

Back to top