New owner for smartphone manufacturer HTC?

New owner for smartphone manufacturer HTC?
Shutterstock

Taiwanese technology company HTC may be looking for a new owner as competition is becoming stronger. The company is now looking for options to raise funds for a battle plan.

Split off VR

One of the solutions is for an investor to take over the company, but there are other options: it may also sell or split off its virtual reality division. In collaboration with software company Valve, it developed a VR headset, called Vive. The headset has become so successful, the brand has basically become its own brand.

 

HTC’s market value is about 1.8 billion dollars (1.5 billion euro), down from 7.2 billion dollars (6 billion euro) five years ago - as it never managed to capture a market share in the smartphone industry surpassing 2 %.

 

Despite its small size, HTC was an important player in the smartphone industry: it signed a deal with Microsoft in 2002, to put its Windows operating system on to its smartphones, and it also powered the very first Android smartphone in 2008.

 

However, nowadays it has to deal with a whole range of competitors, from Samsung to Apple. These all have such overwhelming market shares that other competitors in the higher echelons of the market are struggling to get noticed. The cheaper, mostly Chinese, brands are also becoming increasingly popular.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

C&A owners consider sale to Chinese investors

15/01/2018

The Dutch Brenninkmeijer family is considering to sell clothing chain C&A, according to German magazine Der Spiegel. One option is to sell to Chinese buyers.

Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Back to top