Media-Saturn's new formula focuses on technology

Media-Saturn's new formula focuses on technology

Media-Saturn will open several new stores in Germany which will fully focus on technology. These stores will be smaller than usual and mainly be located in busy city centers.

New technologies

The very first stores using this new formula will be located in the German cities of Trier and Cologne. Store sizes will be between 300 and 700 sqm and mainly sell items like wearables and home automation. The main inspiration are Saturn Connect stores, which are located in Poland, and Media Markt City in Turkey. 

 

Media-Saturn also wants to use more new technologies in its other stores, like a customer card to gather information about its customers so that employees can help customers based on the card's information. Let's say a customer requires a cable for their smartphone, then the card's information could reveal the type of smartphone. The new customer card will be trialed at a few of Media-Saturn's stores in Berlin.

 

It has already launched several pilot programs that allow customers to create their own kitchen using "virtual reality", while other stores give tablets to employees so that they can help customers more quickly.

Questions or comments? Please feel free to contact the editors


Twelve-year sentence for Samsung's vice-president?

07/08/2017

Prosecutors in the Samsung corruption case have demanded a 12-year sentence for its former vice-president and de facto CEO of the South Korean company at the time, Jay Y. Lee, who has been charged with bribery and embezzlement.

Apple sales drop smaller than expected

02/08/2017

Apple has sold more iPhones in the third quarter of its fiscal year than it did last year, which was a surprisingly more positive feat than analysts had expected. Compared to the second quarter, there was further decline though.

Ceconomy (Media Markt) acquires quarter of Fnac Darty

26/07/2017

Ceconomy, Metro Group’s former consumer electronics division containing Media Markt and Saturn, acquired 24.3 % of Fnac Darty’s shares from the Pinault family.

 Blokker adds household appliance specialist AO.nl to Nextail

21/07/2017

Blokker Holding’s online organization, Nextail, will enter a strategic collaboration with online household appliance specialist AO.nl’s Dutch division.

Duo will lead Fnac Darty

17/07/2017

The Fnac Darty group is preparing for life after Alexandre Bompard, since its current CEO will start working for Carrefour tomorrow. He may actually be succeeded by a duo.

Samsung's new flagship yields record profit

07/07/2017

Korean technology company Samsung published record results for its past quarter thanks to its successful Galaxy S8 launch. The flagship product and an increased chip demand helped the company soar.

Back to top