Lotus Bakeries acquires majority stake in Natural Balance Foods | RetailDetail

Lotus Bakeries acquires majority stake in Natural Balance Foods

Lotus Bakeries acquires majority stake in Natural Balance Foods

Belgian cookie manufacturer Lotus Bakeries has acquired a majority stake in its British competitor Natural Balance Foods, for which it paid more than 80 million euro. In the United Kingdom, Natural Balance Foods is well-known for its healthy snacks, like Nakd and Trek.

International expansion

Last year, the British company managed a turnover of nearly 30 million euro and a 3 million euro operating profit. The company, founded by Californian brothers Jamie and Greg Combs 10 years ago, expects a 50 % turnover increase this year.


Lotus Bakeries has now paid 82.8 million euro for 67 % of Natural Balance Foods' shares, with the two founders keeping hold of their shares and keeping their position at the top of the company. NBF now hopes to expand its reach outside of the United Kingdom, thanks to its new-found collaboration with Lotus Bakeries, which has opened up 15 new markets.


"Lotus Bakeries has, as a group, mainly focused on the traditional cookie markets, but we do realize there is a worldwide growing demand for healthy, unprocessed and tasty alternatives. The Nakd and Trek brands, complementary to our own product and brand ranges, will help provide Lotus with an all-encompassing range of products", Lotus CEO Jan Boone told Belgian newspaper De Standaard.

Questions or comments? Please feel free to contact the editors

Media Saturn launches first checkout-free store in Austria


Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.

Media Markt unifies its online and offline pricing


Ceconomy will create uniformity between Media Markt and Saturn’s online and offline pricing. This will be possible thanks to the digital price tags it now uses in the stores, because there can be altered in real-time.

Smartphone sales drop for the first time ever


2017 may have been a record year for smartphone sellers, but the market is weakening: for the first time since 2004, there were fewer smartphone sales in the fourth quarter.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty (owner of Belgian chain Vanden Borre and Dutch BCC) has experienced a “solid 2017”, with a nearly 40 % turnover increase.

Ceconomy finds growth online


Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Insurance company becomes second largest Fnac-Darty shareholder


There has been yet another thorough shake-up among Fnac Darty’s shareholders. The merger company, which owns Belgian electronics chain Vanden Borre and Dutch retailer BCC, will now welcome insurance company SFAM, after it bought investment fund Knight Vinke’s shares.

Back to top