Levi Strauss loses retailing executive to Apple | RetailDetail

Levi Strauss loses retailing executive to Apple

Levi Strauss loses retailing executive to Apple

Apple has brought in a retailing executive from Levi’s, Enrique Atienza, to oversee the American retailing activities from October onwards. He arrives at a critical time for the company, as it looks to launch a new line of iPhones and iPads.

Lawyer will lead American Apple Stores

Atienza, a Spanish lawyer, used to work for Levi Strauss, after coming from Walt Disney. He will be reporting to Steve Cano, senior vice president for retail, who in turn reports to Tim Cook, CEO of Apple.


Nevertheless, Apple remains on the lookout for a senior vice president of retail, focused on the Apple Stores. The position has been left vacant as of October 2012, when John Browett left. As the stores are performing decently, CEO Tim Cook is not in a hurry to find a replacement. The search for possible candidates has been expanded beyond the borders of the United States however. 


Only last month, Apple enlisted the services of Paul Deneve, a former executive of Yves Saint-Laurent. Deneve is now responsible for wearable technology, like the long-awaited iWatch.


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