According to research agency IDC, iPad will lose its status of market leader this year in the ever growing world of tablets. The growing range and the cheaper prices of Android tablets are a big problem for Apple, who are losing their aura of innovation and saw this trend coming way too late.
Too late and too expensive
According to IDC no less than 190 million tablets will be sold over the course of this year, a lot more than the previous estimate of the agency: a while back IDC predicted the sale of 172.4 million units. The explanation for this is the current inflow of smaller and cheaper tablets: "One in every two tablets shipped this quarter was below eight inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond."
Smaller and cheaper are two things you would not associate with Apple. There is of course the iPad Mini, but that model came too late to save the show (there have been 7" Android tablets since 2010). The price of at least 335 euro is another downside of the iPad’s little brother, with Android tablets available for half that price.
No room for Windows
IDC is expecting that the operating system of Google will peak at a market share of 48.8% this year (earlier IDC predicted a number of 41.5%). Apple iOS would fall to 46%. In 2012 that operating system still controlled 51% of the market.
When two dogs fight over one bone, usually the third dog, in this story Windows, is the winner, but not this time. IDC sees Windows RT getting a market share of a measly 1.9%. IDC however sees some growth for tablets with complete Windows versions: by 2017 they should entail about 7.4% of the market. Question remains if this is something for Microsoft to be proud of...