iPad loses battle against Android tablets

iPad loses battle against Android tablets

According to research agency IDC, iPad will lose its status of market leader this year in the ever growing world of tablets. The growing range and the cheaper prices of Android tablets are a big problem for Apple, who are losing their aura of innovation and saw this trend coming way too late.

Too late and too expensive

According to IDC no less than 190 million tablets will be sold over the course of this year, a lot more than the previous estimate of the agency: a while back IDC predicted the sale of 172.4 million units. The explanation for this is the current inflow of smaller and cheaper tablets: "One in every two tablets shipped this quarter was below eight inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond."

 

Smaller and cheaper are two things you would not associate with Apple. There is of course the iPad Mini, but that model came too late to save the show (there have been 7" Android tablets since 2010). The price of at least 335 euro is another downside of the iPad’s little brother, with Android tablets available for half that price.

 

No room for Windows

IDC is expecting that the operating system of Google will peak at a market share of 48.8% this year (earlier IDC predicted a number of 41.5%). Apple iOS would fall to 46%. In 2012 that operating system still controlled 51% of the market.

 

When two dogs fight over one bone, usually the third dog, in this story Windows, is the winner, but not this time. IDC sees Windows RT getting a market share of a measly 1.9%. IDC however sees some growth for tablets with complete Windows versions: by 2017 they should entail about 7.4% of the market. Question remains if this is something for Microsoft to be proud of...

Questions or comments? Please feel free to contact the editors


Apple sales keep slipping

03/05/2017

Apple once again sold fewer iPads and iPhones in the second quarter of its fiscal year, but despite that, the American technology company increased its turnover and profit results.

Media Markt presents: experience 2.0

24/04/2017

The store as an amusement park: an elaborate experience strategy is how Media Markt will counter its online competitors. The new pilot stores in Wilrijk and Eindhoven give shoppers an overview of all the latest electronic gadgets.

Google wants to invest a lot in OLED screen production at LG

10/04/2017

Google intends to invest 1 billion won (830 million euro) in technology firm LG’s OLED screen production. These are used in smartphones, but are often in short supply.

Samsung presents strong first quarter results

07/04/2017

Korean electronics company Samsung’s preliminary results for its first quarter of 2017 were better than analysts had forecast. According to the company, the past quarter was its best in three years' time.

Swatch develops own OS for smartwatches

27/03/2017

Swiss Swatch Group is currently developing its own smartwatch OS to rival Apple and Google’s operating systems, requiring less battery power and better data protection.

Retailers seek certainty when implementing new rules for energy labels

27/03/2017

Content provided by EuroCommerce - Retailers and wholesalers are pleased with the simplification of energy labelling rules agreed by the European Parliament and the Council. Yet they warn that inconsistent or too rigid application of the rules could cause confusion and uncertainty.

 

Back to top