Huawei's Western European turnover exceeds 2 billion dollars | RetailDetail

Huawei's Western European turnover exceeds 2 billion dollars

Huawei's Western European turnover exceeds 2 billion dollars

Huawei has announced its Consumer Business Group division will generate more than 2 billion dollars (1.8 billion euro) in turnover in Western Europe in 2015. That is not surprising as turnover has grown 45 % in Western Europe.

Growing brand familiarity

"This success is mainly based on our new business strategy that focuses on three areas: Firstly, we have extended our offering in the mid and high-end smartphone segment and have received very positive feedback from consumers on our flagship products such P8 and Mate S. Secondly, we have intensified our co-operation with key operators and channel partners to create a win-win collaboration for each party involved. And, last but not least, we have extended and improved the retail in-store experience for end-consumers", Richard Ren (Huawei Western Europe Consumer Business Group CEO) said.

 

Improved sales were also helped by Huawei's improved brand familiarity in Western Europe. Research from the company itself has shown that about 64 % of Western European consumers know the brand, up 30 % compared to the year before.

Questions or comments? Please feel free to contact the editors


Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.

Amazon is working on domestic robot

24/04/2018

Amazon is secretly working on robots for consumers. According to press agency Bloomberg, the tech giant wants to trial the robots at their employees’ homes and wants to present its domestic robots in 2019.

Fnac Darty continues growth thanks to collaborations

23/04/2018

Electronics group Fnac Darty has achieved a small turnover growth in the first quarter of 2018. The group also says it took major steps in its recovery plan: before the end of 2018, it seeks 130 million euro in synergies.

‘Schnäppcam’ lures customers back to the store

16/04/2018

It seems a lost fight to compete with web shops, but not every retailer is simply throwing in the towel. A German household appliance seller has found an original way to entice customers.

Media Saturn launches first checkout-free store in Austria

12/03/2018

Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.