Google stops Glass sales (for now)

Google stops Glass sales (for now)

Google has halted the sale of its augmented reality glasses, Google Glass. It is not the end for the device, as it will likely get a new model in the future.

"Glass was not a failure"

The device was launched in April 2012 and quickly became of the hottest gadgets around. Its followers believed without a shadow of doubt that almost everyone would have one in the near future, but the truth is that it did not sell all that well - which is why Google has now pulled the plug on its sales.

 

Google refuses to call it a failure, despite very negative backlash from and local authorities. The company has now stated that it had always been its intention to gather consumer feedback and return to the drawing board to create a product the consumer really wants.

 

The Google Glass Project has also become an independent group within Google since last week. Previously it was part of the Google X skunkworks, a division focused on new, innovative products. Tony Fadell, who used to work for Apple and the smart thermostat Nest, will now lead the Google Glass development.

Questions or comments? Please feel free to contact the editors


Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Back to top