Fnac starts Apple leasing program

Fnac starts Apple leasing program

Fnac has launched a lease program in France, called "Pass Location", geared toward Apple fans at first, who can now rent a Mac, iPad or iPhone for 2 years, with a purchase option.

First Apple, other brands to follow

The brand-new Pass Location service's system is quite easy: the customer signs a 24-month contract and pays a monthly fee depending on the product's value with the option to buy the product after two years (if he pays a lump sum), the option to halt the contract if he returns the product or the option to exchange it for a newer model. The latter is even possible after 13 months into the contract, when a new product becomes available and after the rental fee has been updated of course.

 

"The new service is now available for every Mac, iPhone, and iPad products Apple owns and will subsequently be expanded to other technological products and other brands", Fnac said. The target demographics are "technology fans who want to be early adopters of new technology and people who want to test a product before buying it."

 

Idea to boost electronics market?

The leasing system has been a well-established sales technique in the automotive industry and electronics chains have also tried to use it, even if it is mostly for larger (and more expensive) purchases.

 

Fnac hopes this service can boost sales in a difficult market, which is not only suffering in France. GfK Retail Report has shown that 2014 had not started well for electronics in Belgium. It has not yet been decided if and when Fnac will introduce the service in Belgium.

Questions or comments? Please feel free to contact the editors


Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Ceconomy continues growth in transitional year

26/10/2017

Ceconomy, a former part of German Metro Group, achieved a 4.6 % fourth quarter turnover increase to 5.264 billion euro. Media Market’s parent company mainly made strides online.

Fnac Darty grew 6 % in third quarter

20/10/2017

Fnac Darty has raised its third quarter turnover by 6 % to 1.792 billion euro, with growth in the Benelux as well. The company also revealed the integration of both companies is ahead of schedule.

Samsung CEO resigns despite record profit

13/10/2017

South Korean Samsung has managed a record profit in its past quarter thanks to strong chip sales. However, one of its three CEO’s still decided to resign.

Fnac-Darty introduces new board

12/10/2017

A little more than a year after Fnac and Darty merged and several months after CEO Alexandre Bompard suddenly moved to Carrefour, the French entertainment and electronics group Fnac-Darty introduced its new board.

Back to top