Fnac starts Apple leasing program | RetailDetail

Fnac starts Apple leasing program

Fnac starts Apple leasing program

Fnac has launched a lease program in France, called "Pass Location", geared toward Apple fans at first, who can now rent a Mac, iPad or iPhone for 2 years, with a purchase option.

First Apple, other brands to follow

The brand-new Pass Location service's system is quite easy: the customer signs a 24-month contract and pays a monthly fee depending on the product's value with the option to buy the product after two years (if he pays a lump sum), the option to halt the contract if he returns the product or the option to exchange it for a newer model. The latter is even possible after 13 months into the contract, when a new product becomes available and after the rental fee has been updated of course.

 

"The new service is now available for every Mac, iPhone, and iPad products Apple owns and will subsequently be expanded to other technological products and other brands", Fnac said. The target demographics are "technology fans who want to be early adopters of new technology and people who want to test a product before buying it."

 

Idea to boost electronics market?

The leasing system has been a well-established sales technique in the automotive industry and electronics chains have also tried to use it, even if it is mostly for larger (and more expensive) purchases.

 

Fnac hopes this service can boost sales in a difficult market, which is not only suffering in France. GfK Retail Report has shown that 2014 had not started well for electronics in Belgium. It has not yet been decided if and when Fnac will introduce the service in Belgium.

Questions or comments? Please feel free to contact the editors


Xiaomi's European conquest goes through Paris

23/05/2018

Chinese smartphone manufacturer Xiaomi just opened a physical store in Paris, part of its ambitious European expansion plan. The brand is also dreaming of an American launch.

Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.

Amazon is working on domestic robot

24/04/2018

Amazon is secretly working on robots for consumers. According to press agency Bloomberg, the tech giant wants to trial the robots at their employees’ homes and wants to present its domestic robots in 2019.

Fnac Darty continues growth thanks to collaborations

23/04/2018

Electronics group Fnac Darty has achieved a small turnover growth in the first quarter of 2018. The group also says it took major steps in its recovery plan: before the end of 2018, it seeks 130 million euro in synergies.

‘Schnäppcam’ lures customers back to the store

16/04/2018

It seems a lost fight to compete with web shops, but not every retailer is simply throwing in the towel. A German household appliance seller has found an original way to entice customers.