First ever: more than 1 billion smartphones sold

First ever: more than 1 billion smartphones sold

2013 was the first year ever with more than 1 billion smartphones sold worldwide in a single year. According to market research firm IDC that means sales doubled in merely two years.

Samsung increases lead on Apple

The mythical bar of 1 billion phones got breached now that 1.004 billion phones were sold in 2013. Sales grew 38.4 % compared to 2012 (725.3 million sales). Compared to 2011, smartphone sales have more than doubled as 494.4 million smartphones were sold in 2011, according to IDC.

Samsung leads the pack with a 31.3 % market share. It shipped 313.9 million smartphones (+ 42.9 %), which helped increase its lead on the competitors ever so slightly. Apple ranks second with 153.4 million iPhones (+ 12.9 %). Its market share dropped from 18.7 to 15.3 % though.

Huawei, LG and Lenovo complete the top 5 with market shares of 4.9, 4.8 and 4.5 %. These three are powering forward at a rapid pace though. Huawei sold 48.8 million smartphones (+ 67.5 %), LG sold 47.7 million (+ 81.1 %) and Lenovo managed 45.5 million smartphone sales (+ 91.7 %, nearly double its previous number).

Nokia still suffers

Smartphones make up 55.1 % of all mobile phones sold, an increase compared to the 41.7 % this specific sector reached in 2012. Last year, 1.82 billion mobile phones were shipped, 4.8 % more than in 2012.

When both sectors (smartphones and regular cellphones) are put together, Nokia manages to hold onto its second place, right between Samsung and Apple. It will however not be celebrating: It lost nearly a quarter of its sales in 2013, arriving at 251 million phones sold. Its market share went from 19.3 % to 13.8 %, which makes it the only one going down in the top 5.

Research firm IDC believes there are two reasons for the maintained success of smartphones: larger screens and low prices. “Of the two, I have to say that low cost is the key difference maker. […] Markets like China and India are quickly moving toward a point where sub-$150 smartphones are the majority of shipments, bringing a solid computing experience to the hands of many”, IDC’s Ramon Llamas said.

 

Questions or comments? Please feel free to contact the editors


Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Back to top