Dixons opens new shop concept at Gatwick airport

Dixons opens new shop concept at Gatwick airport

English electronics chain Dixons has opened a new concept store in the South terminal of London Gatwick airport. This way the chain confirms it wants to make the travel market into a valuable sales channel.

‘All-round’ shop with broad range

The new concept store has a surface of 136 square meters and offers about 1,100 products, ranging from the latest technical gadgets to favourite products for traveling.

 

The consumers have the option to get more information on the products via tablets placed near the products. There will also be a desk where they can get more advice. There are even shelves where they can rest their luggage while they pay for their shopping.

 

Travellers who arrive at Gatwick will receive a text message offering them a discount of 10 pounds when they make a purchase of 100 pounds or more at Dixons.

 

More and more retail at airport

The shop of Dixons is part of a thorough renovation of the departure zone of the South Terminal at Gatwick, which is worth about 21 million pound (24 million euro). By the end of the year 22 new shops will have opened. In July Sunglass Hut, jeweller Ernest Jones, Aspinal of London and clothing brands Hugo Boss, Lacoste and Kurt Geiger all opened up a new shop at Gatwick.

 

On 1 August Harrods opened a department store of 600 square meters with a number of shop-in-the-shops by Swarovski, Longchap, Michael Kors, Ackett and Armani Jeans.

 

The numbers prove it is worth to invest in the travelling customer: 93% of all visitors at an airport say they visit a shop before boarding, 80% makes a purchase. Dixons currently has 41 shops at airports. Next year there will be a new location at London Heathrow. Outside of the United Kingdom, the chain is also active in Ireland, Italy and Denmark.

Questions or comments? Please feel free to contact the editors


Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Ceconomy continues growth in transitional year

26/10/2017

Ceconomy, a former part of German Metro Group, achieved a 4.6 % fourth quarter turnover increase to 5.264 billion euro. Media Market’s parent company mainly made strides online.

Fnac Darty grew 6 % in third quarter

20/10/2017

Fnac Darty has raised its third quarter turnover by 6 % to 1.792 billion euro, with growth in the Benelux as well. The company also revealed the integration of both companies is ahead of schedule.

Samsung CEO resigns despite record profit

13/10/2017

South Korean Samsung has managed a record profit in its past quarter thanks to strong chip sales. However, one of its three CEO’s still decided to resign.

Fnac-Darty introduces new board

12/10/2017

A little more than a year after Fnac and Darty merged and several months after CEO Alexandre Bompard suddenly moved to Carrefour, the French entertainment and electronics group Fnac-Darty introduced its new board.

Twelfth straight quarter of weaker computer sales

12/10/2017

Desktop computer sales have slumped once more in the third quarter, down 3.6 %. It is the third straight year of dwindling sales, according to research firm Gartner.

Back to top