Darty launches physical contact button for customers

Darty launches physical contact button for customers

French electronics chain Darty has launched a "Darty button", which allows French customers to get into contact with the chain's helpdesk or the service after sales. There is a price to pay for this service though.

One press of a button

If you have forgotten what that certain button on your microwave does, if your internet tv is acting up or if your online order still hasn't arrived, then you can use the Darty button. Within a minute, an employee of the electronics chain will call you: 24/7, even if your item is no longer under warranty or if you haven't even purchased something at Darty (if Darty has the brand in its product range). The company calls it "prioritized, personalized support".

 

"Le bouton Darty" is one of those 'connected devices' that communicate through the internet, which manufacturers want to install in our homes over the next few months and years. Both Wifi and Bluetooth will work and the biggest advantage is that you don't have to wait on the phone for several minutes with the well-known 'All of our employees are currently unavailable" message.

 

You will have to pay to use the button though: the device costs 25 euro, and added to that is a 3 euro monthly subscription if you require assistance for television, audio and household appliances - or 8 euro per month if you want to include all products, including multimedia. "The standard after sales service at Darty is free", says French consumer organization Que Choisir, labelling the device as "innovative, but useless".

 

Darty CEO Régis Schultz does not agree and points out that its after sales service has always been a priority. The French chain has 7 call centers which services 8 million phone calls per year, while it also employs 1,500 technicians. "The connected button is a logical extension of our engagement", Régis Schultz said.

 

It is not yet clear whether affiliate chains Vanden Borre (in Belgium) and BCC (in the Netherlands) will introduce similar projects.

Questions or comments? Please feel free to contact the editors


Ceconomy (former Metro) mainly achieves online growth

31/08/2017

Ceconomy, the newly-formed electronics company that split off from the Metro Group, grew 1.1 % in its first independent quarter. The owner of Media Markt and Saturn saw its web shops outperform physical stores.

New owner for smartphone manufacturer HTC?

28/08/2017

Taiwanese technology company HTC may be looking for a new owner as competition is becoming stronger. The company is now looking for options to raise funds for a battle plan.

Twelve-year sentence for Samsung's vice-president?

07/08/2017

Prosecutors in the Samsung corruption case have demanded a 12-year sentence for its former vice-president and de facto CEO of the South Korean company at the time, Jay Y. Lee, who has been charged with bribery and embezzlement.

Apple sales drop smaller than expected

02/08/2017

Apple has sold more iPhones in the third quarter of its fiscal year than it did last year, which was a surprisingly more positive feat than analysts had expected. Compared to the second quarter, there was further decline though.

Ceconomy (Media Markt) acquires quarter of Fnac Darty

26/07/2017

Ceconomy, Metro Group’s former consumer electronics division containing Media Markt and Saturn, acquired 24.3 % of Fnac Darty’s shares from the Pinault family.

 Blokker adds household appliance specialist AO.nl to Nextail

21/07/2017

Blokker Holding’s online organization, Nextail, will enter a strategic collaboration with online household appliance specialist AO.nl’s Dutch division.

Back to top