Paul Deneve, the Belgian CEO of fashion label Yves Saint Laurent, is returning to Apple. He will possibly be responsible for wearable technology and will directly report to CEO of Apple, Tim Cook.
Newcomer for ‘wearables’?
Deneve has been at the helm of Yves Saint Laurent since April 2011. Before that he had the lead over fashion labels Courreges, Lanvin and Nina Ricci. He is no stranger to the technology sector either: between 1990 and 1997 the Belgian was responsible for marketing and sales of Apple in Europe.
Deneve’s main focus will be wearable technology or ‘wearables’ for short. These are accessories with built-in sensors, displays and other digital technology. This includes the Apple watch iWatch, but also the internet glasses of Google and the FuelBand of Nike, which indicates how many calories you have burnt.
Swiss business bank Credit Suisse estimates there is a market between 25 and 40 billion euro for those products in the next three to five years.