CEO Blackberry: “Tablets are already outdated”

CEO Blackberry: “Tablets are already outdated”

Sales of tablets may be booming, but according to Thorsten Heins, CEO of Blackberry, the tablet computer is a hype of passing nature. “In five years, I see BlackBerry to be the absolute leader in mobile computing”, he hopes.

Wishful thinking after own failed attempt?

It might be just wishful thinking of Heinz, because Blackberry never succeeded in releasing a successful tablet: Playbook, launched in 2011, failed miserably. Observers feel the comments of Heins reek a little bit of revenge.

 

At the moment Blackberry Is focusing everything on the regeneration of its smartphone range. “I want to gain as much market share as I can, but not by being a copycat. In five years I do not think there will be any reason to have a tablet any more. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

 

Worldwide tablet market grew 150%

That does not stop the market for tablets to grow exponentially at the moment: in the first quarter of 2013 49 million devices were sold, according to market analyst IDC, 2.5 times more than in the first three months of 2012.

 

Especially Android devices are flying over the counter, with Samsung at the top of the class: the South Korean group saw its market share rise from eleven to eighteen percent in the last year. That meant Apple lost a bit of its market share, but it still remains the biggest distributor of tablets: iPads are still worth 40 percent of the total market.

 

Apple did have to let Android pass for the very first time: in 2012 sixty percent of all tablet sales were Apple, but now Android has the lion’s share with 56.5%. Despite the release of Windows 8, an operating system specifically aimed at tablets, Windows tablets remain in the margin with only three percent of the market.

Questions or comments? Please feel free to contact the editors


Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Ceconomy continues growth in transitional year

26/10/2017

Ceconomy, a former part of German Metro Group, achieved a 4.6 % fourth quarter turnover increase to 5.264 billion euro. Media Market’s parent company mainly made strides online.

Fnac Darty grew 6 % in third quarter

20/10/2017

Fnac Darty has raised its third quarter turnover by 6 % to 1.792 billion euro, with growth in the Benelux as well. The company also revealed the integration of both companies is ahead of schedule.

Samsung CEO resigns despite record profit

13/10/2017

South Korean Samsung has managed a record profit in its past quarter thanks to strong chip sales. However, one of its three CEO’s still decided to resign.

Fnac-Darty introduces new board

12/10/2017

A little more than a year after Fnac and Darty merged and several months after CEO Alexandre Bompard suddenly moved to Carrefour, the French entertainment and electronics group Fnac-Darty introduced its new board.

Back to top