CEO Blackberry: “Tablets are already outdated” | RetailDetail

CEO Blackberry: “Tablets are already outdated”

CEO Blackberry: “Tablets are already outdated”

Sales of tablets may be booming, but according to Thorsten Heins, CEO of Blackberry, the tablet computer is a hype of passing nature. “In five years, I see BlackBerry to be the absolute leader in mobile computing”, he hopes.

Wishful thinking after own failed attempt?

It might be just wishful thinking of Heinz, because Blackberry never succeeded in releasing a successful tablet: Playbook, launched in 2011, failed miserably. Observers feel the comments of Heins reek a little bit of revenge.


At the moment Blackberry Is focusing everything on the regeneration of its smartphone range. “I want to gain as much market share as I can, but not by being a copycat. In five years I do not think there will be any reason to have a tablet any more. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”


Worldwide tablet market grew 150%

That does not stop the market for tablets to grow exponentially at the moment: in the first quarter of 2013 49 million devices were sold, according to market analyst IDC, 2.5 times more than in the first three months of 2012.


Especially Android devices are flying over the counter, with Samsung at the top of the class: the South Korean group saw its market share rise from eleven to eighteen percent in the last year. That meant Apple lost a bit of its market share, but it still remains the biggest distributor of tablets: iPads are still worth 40 percent of the total market.


Apple did have to let Android pass for the very first time: in 2012 sixty percent of all tablet sales were Apple, but now Android has the lion’s share with 56.5%. Despite the release of Windows 8, an operating system specifically aimed at tablets, Windows tablets remain in the margin with only three percent of the market.

Questions or comments? Please feel free to contact the editors

Media Saturn launches first checkout-free store in Austria


Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.

Media Markt unifies its online and offline pricing


Ceconomy will create uniformity between Media Markt and Saturn’s online and offline pricing. This will be possible thanks to the digital price tags it now uses in the stores, because there can be altered in real-time.

Smartphone sales drop for the first time ever


2017 may have been a record year for smartphone sellers, but the market is weakening: for the first time since 2004, there were fewer smartphone sales in the fourth quarter.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty (owner of Belgian chain Vanden Borre and Dutch BCC) has experienced a “solid 2017”, with a nearly 40 % turnover increase.

Ceconomy finds growth online


Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Insurance company becomes second largest Fnac-Darty shareholder


There has been yet another thorough shake-up among Fnac Darty’s shareholders. The merger company, which owns Belgian electronics chain Vanden Borre and Dutch retailer BCC, will now welcome insurance company SFAM, after it bought investment fund Knight Vinke’s shares.

Back to top