Sales of tablets may be booming, but according to Thorsten Heins, CEO of Blackberry, the tablet computer is a hype of passing nature. “In five years, I see BlackBerry to be the absolute leader in mobile computing”, he hopes.
Wishful thinking after own failed attempt?
It might be just wishful thinking of Heinz, because Blackberry never succeeded in releasing a successful tablet: Playbook, launched in 2011, failed miserably. Observers feel the comments of Heins reek a little bit of revenge.
At the moment Blackberry Is focusing everything on the regeneration of its smartphone range. “I want to gain as much market share as I can, but not by being a copycat. In five years I do not think there will be any reason to have a tablet any more. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Worldwide tablet market grew 150%
That does not stop the market for tablets to grow exponentially at the moment: in the first quarter of 2013 49 million devices were sold, according to market analyst IDC, 2.5 times more than in the first three months of 2012.
Especially Android devices are flying over the counter, with Samsung at the top of the class: the South Korean group saw its market share rise from eleven to eighteen percent in the last year. That meant Apple lost a bit of its market share, but it still remains the biggest distributor of tablets: iPads are still worth 40 percent of the total market.
Apple did have to let Android pass for the very first time: in 2012 sixty percent of all tablet sales were Apple, but now Android has the lion’s share with 56.5%. Despite the release of Windows 8, an operating system specifically aimed at tablets, Windows tablets remain in the margin with only three percent of the market.