CEO Blackberry: “Tablets are already outdated”

CEO Blackberry: “Tablets are already outdated”

Sales of tablets may be booming, but according to Thorsten Heins, CEO of Blackberry, the tablet computer is a hype of passing nature. “In five years, I see BlackBerry to be the absolute leader in mobile computing”, he hopes.

Wishful thinking after own failed attempt?

It might be just wishful thinking of Heinz, because Blackberry never succeeded in releasing a successful tablet: Playbook, launched in 2011, failed miserably. Observers feel the comments of Heins reek a little bit of revenge.

 

At the moment Blackberry Is focusing everything on the regeneration of its smartphone range. “I want to gain as much market share as I can, but not by being a copycat. In five years I do not think there will be any reason to have a tablet any more. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

 

Worldwide tablet market grew 150%

That does not stop the market for tablets to grow exponentially at the moment: in the first quarter of 2013 49 million devices were sold, according to market analyst IDC, 2.5 times more than in the first three months of 2012.

 

Especially Android devices are flying over the counter, with Samsung at the top of the class: the South Korean group saw its market share rise from eleven to eighteen percent in the last year. That meant Apple lost a bit of its market share, but it still remains the biggest distributor of tablets: iPads are still worth 40 percent of the total market.

 

Apple did have to let Android pass for the very first time: in 2012 sixty percent of all tablet sales were Apple, but now Android has the lion’s share with 56.5%. Despite the release of Windows 8, an operating system specifically aimed at tablets, Windows tablets remain in the margin with only three percent of the market.

Questions or comments? Please feel free to contact the editors


Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Back to top