Carrefour starts selling its own e-readers | RetailDetail

Carrefour starts selling its own e-readers

Carrefour starts selling its own e-readers

Supermarket chain Carrefour will start selling two cheap e-readers of its own in 230 French department stores. Walmart and Tesco had already announced going for e-readers and Carrefour is now following suit.

Aiming for Amazon's market share

French Bookeen has developed Carrefour’s 6 inch e-readers, called Nolimbook and Nolimbook+. The basic model will cost 69.9 euro, with the + version costing 99.9 euro. The options for the background lighting are the main difference between both models.

 

Both models have a built-in e-book store, allowing the purchase of books through wifi. Currently, some hundred books are available, but this should steadily rise to 100,000 – considerably more than the range of French books Amazon is currently offering its Kindle-users, namely 36,000 books.

 

Carrefour wants to add a dedicated corner in its stores for the e-readers, which will allow customers to try out the models and trained employees will provide information to the customer. Amazon, Kobo and Apple currently dominate the French e-book market, taking up a market share of 85 % with the three of them.

Questions or comments? Please feel free to contact the editors


Ceconomy sells its Russian division

21/06/2018

Ceconomy, MediaMarkt's parent company, has sold its onerous Russian division to local electronics chain M.video. The German electronics giant does not quit Russia altogether however, as it continues as shareholder of M.video.

LVMH's Bernard Arnault invests in refurbished phones

14/06/2018

BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Coolblue closes hundreds of web shops

11/06/2018

Dutch e-commerce group Coolblue has terminated hundreds of its web shops, instead preferring one central web shop at coolblue.be/nl. This may be the precursor to an international expansion, the company says.

Xiaomi's European conquest goes through Paris

23/05/2018

Chinese smartphone manufacturer Xiaomi just opened a physical store in Paris, part of its ambitious European expansion plan. The brand is also dreaming of an American launch.

Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.