Supermarket chain Carrefour will start selling two cheap e-readers of its own in 230 French department stores. Walmart and Tesco had already announced going for e-readers and Carrefour is now following suit.
Aiming for Amazon's market share
French Bookeen has developed Carrefour’s 6 inch e-readers, called Nolimbook and Nolimbook+. The basic model will cost 69.9 euro, with the + version costing 99.9 euro. The options for the background lighting are the main difference between both models.
Both models have a built-in e-book store, allowing the purchase of books through wifi. Currently, some hundred books are available, but this should steadily rise to 100,000 – considerably more than the range of French books Amazon is currently offering its Kindle-users, namely 36,000 books.
Carrefour wants to add a dedicated corner in its stores for the e-readers, which will allow customers to try out the models and trained employees will provide information to the customer. Amazon, Kobo and Apple currently dominate the French e-book market, taking up a market share of 85 % with the three of them.