ALLO Telecom will cease to exist and its stores will be turned into Base stores from January. All employees will keep their jobs and keep all of their rights as well.
"One brand, one shopping experience, one customer experience"
According to CEO Jos Donvil, the move will strengthen Base's position on the Belgium market. "The consumer will get more clarity and they will be able to visit one type of store: one brand, one shopping experience and one unique customer experience."
"ALLO Telecom's staff will get assurances about their future and we will be able to offer our customers our well-known service in more different locations. We will add the 'Repair & Go' service, something ALLO Telecom has turned into a reputable service."