Apple sells more iPhones, but fewer iPads and iPods

Apple sells more iPhones, but fewer iPads and iPods

Apple has managed to surprise investors and analysts, with more iPhones sold in the last quarter than anyone had anticipated. Its turnover also reached record heights for the quarter.

Expected turnover drop avoided thanks to China

In the second quarter of its broken fiscal year 2013/2014, Apple has managed a 45.6 billion dollar (33 billion euro) turnover, compared to 43.6 billion dollars the year before. Net profit grew to 10.2 billion dollars (some 7.32 billion euro), which proved a lot of analysts wrong, as they felt Tim Cook's company would experience its first turnover drop in 11 years. Analysts had expected a 4.35 billion dollar turnover and a 9.1 billion dollar profit.

 

43.7 million iPhones, a 14 % increase compared to the same quarter the year before (37.4 million), were sold in the past quarter, worth 26 billion euro in turnover.

 

Analysts believe this shows that Apple's deal with the world's largest telecom operator, China Mobile, is starting to pay dividends. Chinese quarterly turnover grew 13 % compared to the year before and even 5 % higher than 2013's last quarter. iPad sales dropped 13 % to 16.3 million and iPod sales halved to 2.8 million pieces (- 52 %). On top of these numbers, Apple sold another 4.1 million MacBook Pro and MacBook Air computers.

Questions or comments? Please feel free to contact the editors


Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Carrefour and Fnac Darty consider purchase alliance

01/12/2017

Supermarket firm Carrefour and electronics seller Fnac Darty are considering an alliance for their electronics acquisitions. The combination could lower purchase prices.

Media Saturn launches a first, fully virtual shopping world

21/11/2017

Saturn customers can use their own VR goggles to see products in two virtual environments. It is not yet possible to actually buy something in VR however.

Pieter Haas, CEO Ceconomy: "We sell the consumer a digital life"

03/11/2017

MediaMarkt’s parent company, Ceconomy, has the key to consolidate the European electronics industry even more. The retailer will sell services and solutions: “We help people make the right decisions.”

Back to top