Apple sells more iPhones, but fewer iPads and iPods | RetailDetail

Apple sells more iPhones, but fewer iPads and iPods

Apple sells more iPhones, but fewer iPads and iPods

Apple has managed to surprise investors and analysts, with more iPhones sold in the last quarter than anyone had anticipated. Its turnover also reached record heights for the quarter.

Expected turnover drop avoided thanks to China

In the second quarter of its broken fiscal year 2013/2014, Apple has managed a 45.6 billion dollar (33 billion euro) turnover, compared to 43.6 billion dollars the year before. Net profit grew to 10.2 billion dollars (some 7.32 billion euro), which proved a lot of analysts wrong, as they felt Tim Cook's company would experience its first turnover drop in 11 years. Analysts had expected a 4.35 billion dollar turnover and a 9.1 billion dollar profit.


43.7 million iPhones, a 14 % increase compared to the same quarter the year before (37.4 million), were sold in the past quarter, worth 26 billion euro in turnover.


Analysts believe this shows that Apple's deal with the world's largest telecom operator, China Mobile, is starting to pay dividends. Chinese quarterly turnover grew 13 % compared to the year before and even 5 % higher than 2013's last quarter. iPad sales dropped 13 % to 16.3 million and iPod sales halved to 2.8 million pieces (- 52 %). On top of these numbers, Apple sold another 4.1 million MacBook Pro and MacBook Air computers.

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