2015 would see first PC market growth in years | RetailDetail

2015 would see first PC market growth in years

2015 would see first PC market growth in years

PC sales should grow once more this year, even only with a modest 1 % growth - still that is a triumph compared to the slump of previous years. Smartphones and tablets, particularly those running on Android, are the new kings in town.

Tablet market slows down

According to market research firm Gartner's forecast, the PC market will bounce back after several weak years. It should manage a 1 % turnover growth in 2015, which will rise to a 3.7 % turnover growth next year. The growth comes entirely on the back of "premium ultramobile computers" (like Apple's MacBook Air), as sales of the traditional personal computer are still dwindling.


The renaissance coincides with a weaker tablet market: the latter had grown more than 10 % on a yearly basis for the past few years, but its growth was stunted last year as their lifespan increased and actual technological advances were nowhere to be found. That has eliminated the customers's need to buy a new tablet, which is why Gartner believes tablet sales will 'only' grow 8 % this year, up to 233 million.


Android remains all-powerful

The smartphone market should experience a 3.7 % growth this year, as Gartner expects the continued polarization between expensive luxury items and cheap entry models to widen even further.


Looking at operating systems, Android continues to reign supreme: it surpassed the 'billion devices' milestone last year and Gartner believes it will grow another 26 % to nearly 1.5 billion devices. The fight for the number 2 spot however is wide open according to the research firm: "From 2015, we expect Windows to grow faster than iOS, as the PC market stabilizes and the challenge for the next iPhone to find significant growth becomes greater, narrowing the gap between the two operating systems", research director Ranjit Atwal said.

Questions or comments? Please feel free to contact the editors

Media Saturn launches first checkout-free store in Austria


Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.

Media Markt unifies its online and offline pricing


Ceconomy will create uniformity between Media Markt and Saturn’s online and offline pricing. This will be possible thanks to the digital price tags it now uses in the stores, because there can be altered in real-time.

Smartphone sales drop for the first time ever


2017 may have been a record year for smartphone sellers, but the market is weakening: for the first time since 2004, there were fewer smartphone sales in the fourth quarter.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty (owner of Belgian chain Vanden Borre and Dutch BCC) has experienced a “solid 2017”, with a nearly 40 % turnover increase.

Ceconomy finds growth online


Ceconomy, Media Markt and Saturn’s parent company, revealed a small turnover growth for its first quarter, thanks to improved online sales. Expectedly, its profit did drop.

Insurance company becomes second largest Fnac-Darty shareholder


There has been yet another thorough shake-up among Fnac Darty’s shareholders. The merger company, which owns Belgian electronics chain Vanden Borre and Dutch retailer BCC, will now welcome insurance company SFAM, after it bought investment fund Knight Vinke’s shares.

Back to top