Blokker adds household appliance specialist AO.nl to Nextail

 Blokker adds household appliance specialist AO.nl to Nextail

Blokker Holding’s online organization, Nextail, will enter a strategic collaboration with online household appliance specialist AO.nl’s Dutch division.

Expand omnichannel strategy in household appliace category

Marketplace Nextail Connect, which Blokker launched last fall, will expand its household appliace category thanks to this collaboration. Blokker.nl customers will now also be able to order AO.nl’s 750 household appliance, including washing machines, dryers and refrigerators from brands like AEGBosch, LGSiemens and Whirlpool.

 

These categories in Blokker’s web shop will be expanded even further later on, because the chain hopes to strengthen its position in the household appliance market. Nextail has about 50,000 products and about 35 external sellers on Blokker’s web shop.
 

Antoine Brouwer, Managing Director Nextail: “Nextail has added household appliances to Blokker’s online product range, which will help it expand its position as an omnichannel household specialist even more.” Evert van Ginkel, Head of Trading AO.nl:  “This exclusive collaboration is a logical step in which both companies do what they do best. The wonderful combination of an omnichannel retailer, Blokker, with its physical and online stores and AO, an innovative online retailer, will help us speed up our Dutch journey.”

 

Online household appliance specialist AO.nl, part of AO World, was founded in 2000 and has been listed in London since 2014. It sells thousands of household appliance online, on three websites and with about 2,500 employees in three countries. The company’s name and logo changed from Appliances Online to AO.com in 2013.

 

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Samsung targets record fourth quarter profit

09/01/2018

Korean technology firm Samsung has released preliminary quarterly results indicating it forecasts record profits in 2017’s fourth quarter. Nevertheless, it does not seem it can live up to analysts' expectations.

MediaMarkt's co-founder passed away

28/12/2017

Erich Kellerhals, co-founder of electronics chain MediaMarkt, has died on Christmas day, aged 78. The German laid the foundation for one of the world’s largest electronics chains in 1979.

Blokker Holding sells German Xenos activities

27/12/2017

Blokker Holding sold its German Xenos activities to German chain TEDi. Hobby store chain Xenos has 63 German stores, which will all be transformed into TEDi stores.

Media Markt's parent company thrives thanks to online

19/12/2017

Media Markt and Saturn’s new parent company, CECONOMY, has performed well in its fiscal year 2016/2017. Its 1.3 % turnover increase was largely thanks to improved online sales.

Back to top