Apple is preparing to buy Beats Electronics, currently owned by music producer Jimmy Iovine and rapper Dr. Dre. The company is mostly known from its very popular Beats-headsets.
3.2 billion dollars for hip image
Apparently, Apple would be willing to splash 3.2 billion dollars (2.3 billion euro) to buy the headset manufacturer. The deal could be announced as early as next week, even though several details still have to be finalized and it is still uncertain if the entire deal will go through.
Beats Electronics' purchase would be Apple's largest ever and quite different as to what Steve Jobs used to do, as he had always resisted major purchases. Jobs believed in the strength of Apple's self-made products, but ever since he passed away, Apple has struggled to develop new, revolutionary appliances and that might be why current CEO Tim Cook has decided to do things differently.
Beats Electronics not only produces headsets, but also other audio equipment and has had its own music streaming service for a few months now. Apple will probably also hope to become a hipper brand once again with Beats' acquisition. It has been on the losing end of the 'hip' battle with its Korean arch rival Samsung.