E.Leclerc goes for multichannel glory | RetailDetail

E.Leclerc goes for multichannel glory

French chain E.Leclerc is planning to expand its “Drive” shops (where customers can collect the food products they ordered online) both in number and offer. The group hopes to open over 350 new Drives in the next four years, raising their turnover from 405 million to 1.5 billion euro.

Drive stores already cause 30% of growth

The cooperative group of hypermarkets and supermarkets from Brittany is in the winning mood, as its market share rose to 17.7% and the ever decreasing share of market leader Carrefour, 21%, comes within reach. Chairman Michel-Edouard Leclerc now aims at becoming the number one himself within the next two years. 

 

E.Leclerc owes one third of its growth to its Drive stores, already representing 1.4% of the group's revenue (405 million euro for the Drives alone) - despite having only 3,500 product references (only food), compared to the 25,000 in the group's hypermarkets. Currently there are over 100 Drives, but Leclerc aims to have 144 Drives by the end of this year, 250  at the end of 2012 and 400 by 2015. Their revenue should rise from the 405 million now  to 730 million next year – and even 1.5 billion by 2015.

Expanding to culture and multimedia

In the French business newspaper Les Echos, Michel-Edouard Leclerc also stated that the current model for ordering food products online will be used for the group's complete multichannel strategy. Leclerc hopes to launch a webshop where customers can also order cultural products (books, CDs and DVDs) and multimedia products. If the expansion proves successful, more products could be added to the webshop.

 

Current Leclerc stores will in turn be remodelled into “Leclerc Villages”. “We will have village squares where shopping is a pleasure and where each consumption theme has more diversity to offer”, says Leclerc. That sounds pretty much like Carrefour's Planet concept, but “both our webshop and our Villages will always have to live up to the group's baseline promise: the lowest prices”.

French chain E.Leclerc is planning to expand its “Drive” shops (where customers can collect the food products they ordered online) both in number and offer. The group hopes to open over 350 new Drives in the next four years, raising their turnover from 405 million to 1.5 billion euro.

Drive stores already cause 30% of growth

The cooperative group of hypermarkets and supermarkets from Brittany is in the winning mood, as its market share rose to 17.7% and the ever decreasing share of market leader Carrefour, 21%, comes within reach. Chairman Michel-Edouard Leclerc now aims at becoming the number one himself within the next two years. 

 

E.Leclerc owes one third of its growth to its Drive stores, already representing 1.4% of the group's revenue (405 million euro for the Drives alone) - despite having only 3,500 product references (only food), compared to the 25,000 in the group's hypermarkets. Currently there are over 100 Drives, but Leclerc aims to have 144 Drives by the end of this year, 250  at the end of 2012 and 400 by 2015. Their revenue should rise from the 405 million now  to 730 million next year – and even 1.5 billion by 2015.

Expanding to culture and multimedia

In the French business newspaper Les Echos, Michel-Edouard Leclerc also stated that the current model for ordering food products online will be used for the group's complete multichannel strategy. Leclerc hopes to launch a webshop where customers can also order cultural products (books, CDs and DVDs) and multimedia products. If the expansion proves successful, more products could be added to the webshop.

 

Current Leclerc stores will in turn be remodelled into “Leclerc Villages”. “We will have village squares where shopping is a pleasure and where each consumption theme has more diversity to offer”, says Leclerc. That sounds pretty much like Carrefour's Planet concept, but “both our webshop and our Villages will always have to live up to the group's baseline promise: the lowest prices”.

Questions or comments? Please feel free to contact the editors


Are Chinese prisoners working for H&M and C&A?

20/02/2018

British former journalist Peter Humphrey has accused C&A and H&M of using forced labour. He claims to have seen how Shanghai prisoners were forced to work for Western chains, something the retailers will now investigate.

Chanel acquires stake in online retailer Farfetch

19/02/2018

French fashion label Chanel obtained a minority stake in British Farfetch. It wants to use the online retailer’s expertise to create more digital innovations for its own customers.

Monoprix wants to acquire web shop Sarenza

19/02/2018

Store chain Monoprix, part of French Groupe Casino, entered negotiations to acquire online shoe seller Sarenza, one of France’s prime online brands.

Zalando expands collaboration with German retailers

16/02/2018

Zalando has further expanded its collaboration with physical retailers in Germany. Shoe stores were already able to ship through Zalando and now clothes stores can too.

Kiabi opens largest Belgian store in Westland Shopping Center

15/02/2018

French clothing chain Kiabi will open its fifth Belgian store in the Westland Shopping Center in Anderlecht. This will become its largest Belgian store to date, spread across 1,800 sqm.

H&M warns for difficult 2018

15/02/2018

Swedish fashion group H&M warns that 2018 could be yet another difficult year for the company. It is working to improve online sales, but store turnover will most likely continue to drop.

Back to top