Unilever acquires British skin care specialist REN Skincare | RetailDetail

Unilever acquires British skin care specialist REN Skincare

Unilever acquires British skin care specialist REN Skincare

British-Dutch Unilever has acquired British skin care specialist REN Skincare for an undisclosed fee. The deal should be finalized by May 2015, if the antitrust authorities approve the deal.

Specialty stores and apothecaries

Antony Buck and Robert Calcraft launched REN Skincare in 2000 and have built up an "important position in the skin care market" in the past fifteen years, according to Unilever. Its array of products, all based on natural ingredients, is sold through specialty stores in some fifty countries worldwide, including Belgium and the Netherlands.


Unilever believes REN has "huge growth potential" and feels "its premium positioning complements well our existing portfolio" of personal care, including Axe, Dove and Lux.

Questions or comments? Please feel free to contact the editors

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.

Unilever warns online media: we can no longer advertize like this


Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit


Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO


A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range


Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Back to top