Nivea withdraws from European "travel retail" | RetailDetail

Nivea withdraws from European "travel retail"

Nivea withdraws from European "travel retail"

Nivea's parent company Beiersdorf has decided to halt its entire European Nivea Travel Retail activity because of disappointing results. Its non-European travel retail branches will continue as planned.

Comeback possible

Five years ago, Nivea unveiled its plans for the lucrative (business) travel market, but now Beiersdorf has withdrawn from all (air)ports and tax free zones across Europe. "The last few years have shown that the purchase behaviour of shoppers within the European travel environment is not yet as favourable for us than in other regions of the world", the company said in a statement.


"After careful consideration, we have therefore decided to discontinue our activities in Europe. For the future, the focus of Nivea's travel retail business will lie with markets outside of Europe": the Middle-East, North Africa and India will get most attention now.


However, Beiersdorf did not exclude an eventual return to European airports: "We will however keep monitoring the development of the channel in this regions in the years to come and re-evaluate our decision."

Questions or comments? Please feel free to contact the editors

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.

Unilever warns online media: we can no longer advertize like this


Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit


Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO


A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range


Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team


Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Back to top