Nivea boosts Beiersdorf's results

Nivea boosts Beiersdorf's results

German skin care manufacturer Beiersdorf has raised its full-year forecast after sales for Nivea skin care products managed to beat third quarter expectations.

Slight drop in Western Europe

Over the first three quarters, Beiersdorf's profit grew from 423 million euro to 514 million euro, while turnover also spiked 6.8 %, from 7.72 billion euro to 5.04 billion euro. Organically, it was a 2.7 % turnover growth.

 

The company now expects a 3 to 4 % turnover increase for its full fiscal year, while profit margins will be significantly higher than last year's. Previously, it assumed profit margins would only marginally increase.

 

Western European turnover did drop slightly, but Russian, Eastern European, Japanese and Indian turnover did experience growth. Chinese Beiersdorf sales stabilized thanks to increased online sales, now at nearly 20 % of all Chinese turnover for Beiersdorf.

 

The decent results are because of Nivea's excellent results, which justifies Beiersdorf's recent investments into the brand, to make it more appealing to men and younger consumers - a strategy that is now paying off.

Questions or comments? Please feel free to contact the editors


Zalando ventures into make-up with physical store

18/10/2017

Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe

10/10/2017

The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder

25/08/2017

Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Back to top