Natural shampoo sales grew most in shampoo branch | RetailDetail

Natural shampoo sales grew most in shampoo branch

Natural shampoo sales grew most in shampoo branch

According to research from market researcher Lucintel, the worldwide shampoo market will have a 25.73 billion dollar (23.58 billion euro) turnover by 2019, with every subsection of the market enjoying growth by then.

Hairdressing innovation

Several new trends, like the emerging men's market and the increased natural and organic shampoo market, will help spur the growing shampoo demand. Changes in eCommerce and marketing will also help enlarge the market.


Lucintel even thinks a well-known category like dandruff shampoo can still grow, thanks to product innovations. Head & Shoulders says it is currently improving its own formula.


Dry shampoo is also moving forward: its market share in 2014 had grown up to 5 % thanks to an increased number of customers looking for convenience or environmentally friendly products.


Natural shampoo is the biggest growth branch, faster than any other branch of the shampoo market. Companies will obviously try to create several products to tie into that trend and when the consumer gets to know the advantages of this type of shampoo, sales will definitely increase even more.

Questions or comments? Please feel free to contact the editors

Australian cult brand Aesop opens in Belgium


Aesop, an Australian beauty brand, is to open a first store in the Belgian fashion capital Antwerp. It would be the first own store for the chain in the Benelux. 

Henkel stays steady in difficult market conditions


Despite negative exchange rates and logistical issues in the United States, Henkel still sees positive signs in the first quarter. Its glue division outperformed the laundry and beauty divisions.

P&G wants 100 % recyclable packaging by 2030


Procter & Gamble has announced new sustainability targets for 2030, as it has already – for the largest part – reached its 2020 targets. One of its goals is to make sure that all packaging is recyclable or reusable.

Zalando launches beauty product sales


Zalando launched its beauty product range in Germany today, which it announced in October. Markets outside of Germany will follow later.

CK Hutchison owner steps down


Li Ka-shing, CK Hutchinson’s owner and CEO, will step aside mid-May. The 89-year old will then pass on the baton to his eldest son, Victor Li, who will then take control of chains like Kruidvat and ICI Paris XL.

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.