Natural shampoo sales grew most in shampoo branch

Natural shampoo sales grew most in shampoo branch

According to research from market researcher Lucintel, the worldwide shampoo market will have a 25.73 billion dollar (23.58 billion euro) turnover by 2019, with every subsection of the market enjoying growth by then.

Hairdressing innovation

Several new trends, like the emerging men's market and the increased natural and organic shampoo market, will help spur the growing shampoo demand. Changes in eCommerce and marketing will also help enlarge the market.


Lucintel even thinks a well-known category like dandruff shampoo can still grow, thanks to product innovations. Head & Shoulders says it is currently improving its own formula.


Dry shampoo is also moving forward: its market share in 2014 had grown up to 5 % thanks to an increased number of customers looking for convenience or environmentally friendly products.


Natural shampoo is the biggest growth branch, faster than any other branch of the shampoo market. Companies will obviously try to create several products to tie into that trend and when the consumer gets to know the advantages of this type of shampoo, sales will definitely increase even more.

Questions or comments? Please feel free to contact the editors

Zalando ventures into make-up with physical store


Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe


The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder


Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula


Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed


L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett


AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Back to top