L'Oréal buys NYX Cosmetics | RetailDetail

L'Oréal buys NYX Cosmetics

L'Oréal buys NYX Cosmetics

French cosmetics company L'Oréal has acquired American NYX Cosmectics, one of the world's fastest growing brands for make-up artists. It will become the 29th big brand in the French arsenal.

57 % growth in past 12 months

NYX Cosmetics, operating out of Los Angeles, was founded in 1999 by Toni Ko and has well-known products like eyeliner The Curve and 'Butter lip gloss'. It is unclear how much L'Oréal paid for the purchase.


The American company has been one of the fastest growing competitors in the "professional but affordable make-up" branch, with a 2013 turnover of 72 million dollars (over 53 million euro), a 43 % increase compared to 2012. Over the past 12 months (until the end of May), NYX Cosmetics managed a 93 million dollar turnover, a 57 % increase.


"NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multi-channel distribution. Both L'Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market", Frédéric Rozé, CEO for L'Oréal USA, said.


Portfolio filled with big brands

NYX Cosmetics will become part of L'Oréal's Consumer Products Division, alongside brands like Maybelline NY, Kiehl's, Essie, Urban Decay and Clarisonic.


L'Oréal, founded 105 years ago in Paris, has become one of the world's largest beauty concerns and with a portfolio containing another 28 brands, it managed a 2013 turnover of 23 billion euro. It has 77,500 employees worldwide and is present in every aspect of retail: with own boutiques, convenience stores, pharmacies, supermarkets, department stores and even the travel branch.

Questions or comments? Please feel free to contact the editors

Australian cult brand Aesop opens in Belgium


Aesop, an Australian beauty brand, is to open a first store in the Belgian fashion capital Antwerp. It would be the first own store for the chain in the Benelux. 

Henkel stays steady in difficult market conditions


Despite negative exchange rates and logistical issues in the United States, Henkel still sees positive signs in the first quarter. Its glue division outperformed the laundry and beauty divisions.

P&G wants 100 % recyclable packaging by 2030


Procter & Gamble has announced new sustainability targets for 2030, as it has already – for the largest part – reached its 2020 targets. One of its goals is to make sure that all packaging is recyclable or reusable.

Zalando launches beauty product sales


Zalando launched its beauty product range in Germany today, which it announced in October. Markets outside of Germany will follow later.

CK Hutchison owner steps down


Li Ka-shing, CK Hutchinson’s owner and CEO, will step aside mid-May. The 89-year old will then pass on the baton to his eldest son, Victor Li, who will then take control of chains like Kruidvat and ICI Paris XL.

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.