Dutch store chain Kruidvat has opened its first store in France, opening up a new market. The new store is located in Lille and will also have major French brands for sale.
Conscious choice for heart of Europe
To open the very first French store in Lille was a conscious choice: "Lille is in the heart of Europe and is a very attractive and popular city. I look forward to surprising our new customers with our well-known, varied product range and low prices", Kruidvat CEO, Gerard van Breen, said.
Located in the Rue Léon Gambetta, the 400 sqm store will have more than 10,000 products on sale. Part of its product range are its own products, but it will also sell well-known French brands like Garnier, L'Oréal and Maybelline. The French store will also highlight several fashion, candy, toys and gift items every week.