Laundry and cleaning product manufacturer Ecover has sold Ecover Professional, which means it is no longer active in the B2B market and will solely focus on consumer sales in the future.
"Focus exclusively on consumer market"
Ecover Professional's new owner is Greenspeed, a Dutch specialist in manufacturing and distributing innovative B2B cleaning systems. The transition of Ecover Professional's activities will take place on 1 January 2016, with all products and packaging intact. The sole thing that will change, is the Ecover logo, which will be turned into the Greenspeed logo.
"We have successfully built up our B2B activities, but to create long-term growth, we want to exclusively focus on the consumer market, where our brands attract consumers and customers", Ecover EU General Manager Tim Smith said.
"We are very happy to have reached a deal with Ecover. We are both driven by an identical philosophy based on innovation and sustainability. This acquisition will allow Greenspeed to speed up its international growth plans and to offer its customers an even more sustainable cleaning formula thanks to a wide range of ecological products", Greenspeed CEO Michel de Bruin said.