Cavalli uses game to promote new perfume

Cavalli uses game to promote new perfume

Cavalli has tried to promote its newest perfume in quite an original way, because “Just a Bite” as the perfume is called, has been linked to a Facebook game and a mobile app.

1.2 million views on social media

To promote the new Cavalli perfume fragrance, a campaign was created about the search for a mysterious man / woman you had met the previous night at a New York party, but to get to the solution to the mystery, one had to find clues in the mobile app and on Facebook.

Some 100,000 consumers from 10 countries participated in the campaign, helping the brand to 1.2 million views on social media, like timeline messages on the wall of the player’s friends. On average, the players were active for more than three minutes, which has definitely helped to imprint the brand more than an average fashion magazine ad would do. It all depends on which target group the perfume producers were gunning for…

Questions or comments? Please feel free to contact the editors


Zalando ventures into make-up with physical store

18/10/2017

Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe

10/10/2017

The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder

25/08/2017

Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Back to top