Cavalli uses game to promote new perfume

Cavalli uses game to promote new perfume

Cavalli has tried to promote its newest perfume in quite an original way, because “Just a Bite” as the perfume is called, has been linked to a Facebook game and a mobile app.

1.2 million views on social media

To promote the new Cavalli perfume fragrance, a campaign was created about the search for a mysterious man / woman you had met the previous night at a New York party, but to get to the solution to the mystery, one had to find clues in the mobile app and on Facebook.

Some 100,000 consumers from 10 countries participated in the campaign, helping the brand to 1.2 million views on social media, like timeline messages on the wall of the player’s friends. On average, the players were active for more than three minutes, which has definitely helped to imprint the brand more than an average fashion magazine ad would do. It all depends on which target group the perfume producers were gunning for…

Questions or comments? Please feel free to contact the editors

Unilever interested in Estée Lauder


Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula


Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed


L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett


AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Estée Lauder doubles Victoria Beckham product range


Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

Brazilian competitor on the verge of The Body Shop acquisition


French L’Oréal has entered exclusive negotiations with Brazilian Natura Cosméticos to sell store chain The Body Shop, in a deal that should be worth a billion euro.

Back to top