Beiersdorf turnover growth in first half of 2014 | RetailDetail

Beiersdorf turnover growth in first half of 2014

Beiersdorf turnover growth in first half of 2014

Beiersdorf, the company which owns Nivea among others, managed a 5 % turnover growth in the first half of 2014 with its largest growth in Africa, Asia and Australia.

Slower growth in Europe

The group's total turnover reached 3.171 billion euro in the first half of 2014, a 5 % growth compared to the year before. Taking exchange rate fluctuations into account, only 0.2 % turnover growth remained. Post-tax profit reached 309 million euro.


Looking at each brand, Nivea turnover grew 6.1 %, Eucerin grew 6.8 % and La Prairie even grew 7 %. European turnover grew 2 % to 1.477 billion euro, slower growth blamed on a saturated market. American turnover grew 4.8 % while African, Asian and Australian turnover spiked 11.3 %.

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