Beiersdorf turnover growth in first half of 2014 | RetailDetail

Beiersdorf turnover growth in first half of 2014

Beiersdorf turnover growth in first half of 2014

Beiersdorf, the company which owns Nivea among others, managed a 5 % turnover growth in the first half of 2014 with its largest growth in Africa, Asia and Australia.

Slower growth in Europe

The group's total turnover reached 3.171 billion euro in the first half of 2014, a 5 % growth compared to the year before. Taking exchange rate fluctuations into account, only 0.2 % turnover growth remained. Post-tax profit reached 309 million euro.

 

Looking at each brand, Nivea turnover grew 6.1 %, Eucerin grew 6.8 % and La Prairie even grew 7 %. European turnover grew 2 % to 1.477 billion euro, slower growth blamed on a saturated market. American turnover grew 4.8 % while African, Asian and Australian turnover spiked 11.3 %.

Questions or comments? Please feel free to contact the editors


Unilever warns online media: we can no longer advertize like this

12/02/2018

Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.

Luxury brands spur on L’Oréal's profit

09/02/2018

Despite weak turnover growth in 2017, cosmetics company L’Oréal still generated a much-improved net profit thanks to excellent luxury sales, where its margins are bigger.

Trekpleister director will become Kruidvat Belgium and France CEO

09/02/2018

A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.

Ecover will update its entire product range

31/01/2018

Belgian ecological laundry and cleaning detergent manufacturer, Ecover, will alter its entire product range’s packaging. Laundry detergent will alter first and the entire operation should be finalized within two years.

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Colruyt family buys online pharmacy Newpharma

19/12/2017

The Belgian Colruyt family has become online pharmacy Newpharma’s majority shareholder. Newpharma is a Belgian online pharmacy active in both Belgium and France. 

Back to top