Beiersdorf confirms 2014 forecast

Beiersdorf confirms 2014 forecast

German Beiersdorf's shares have been given a tremendous boost after Nivea's German parent company had revealed that it will probably reach its 2014 forecast. 

"Business strategy is working"

Beiersdorf expects a 6 % turnover increase for 2014: it has reached a 4.3 % organic growth in the first 9 months, thanks to an expanded Nivea product range for men in the emerging markets. "Our business strategy is working, even in a more difficult market environment", CEO Stefan Heidenreich said.

 

The company's statements are highly different to what its competitors (L'Oréal and Dove's parent company, Unilever) have admitted: both have confirmed results will be down because of weaker European and Asian demand. L'Oréal has even said it will be the company's worst year since 2009.

 

Beiersdorf has now confirmed it is "well-positioned" to get through the difficult times. Its third consecutive quarter with surpassed forecast numbers has proven its position. EBITDA numbers reached 219 million euro, up 1.4 % from last year - even though analysts had expected a drop to 214.8 million euro.

Questions or comments? Please feel free to contact the editors


Zalando ventures into make-up with physical store

18/10/2017

Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe

10/10/2017

The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder

25/08/2017

Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Back to top