Amazon starts selling luxury cosmetics

Amazon starts selling luxury cosmetics

Online retailer Amazon has created a specific section for luxury cosmetics brands. Twelve editors will offer products from 24 different brands, looking to connect to contemporary trends.

Targeting luxury, not the lowest price

The Luxury Beauty Store offers products from Burberry, L’Occitane, Japonesque, Ahava and others. The specific items are meant to take care of skin, lips, nails, eyes and eyelashes. “We have heard very clearly from our customers that they are looking for luxury brands”, Chance Wales, director of beauty and health & personal care at Amazon, states. That is why, for this specific sector, Amazon is not necessarily targeting the lowest price.

 

It is not the first time Amazon dips its toes into the luxury sector: the platform started selling luxury clothes by the end of 2012, selling brands like Vivienne Westwood, 7 For All Mankind and McQ by Alexander McQueen. It chose to focus on women’s fashion for now, but expanding into men’s fashion is a possibility.

 

Not everyone is happy with this Luxury Beauty Store though, as several luxury brands fear that Amazon will become a competitor for their own online distribution. They also fear that the online retailer will become the one who decides the price of their products. That is why several brands prefer selling their products through Sephora and Net-a-Porter.

Questions or comments? Please feel free to contact the editors


Zalando ventures into make-up with physical store

18/10/2017

Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe

10/10/2017

The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder

25/08/2017

Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed

29/06/2017

L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett

22/06/2017

AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Back to top