Amazon helps grow Beate Uhse's turnover

Amazon helps grow Beate Uhse's turnover

German erotics concern Beate Uhse's wholesale turnover grew 16 %, mainly thanks to its Amazon collaboration. Its own online platform failed to meet expectations however.

Wholesale performance is excellent

The German company managed a 142.9 million euro turnover last year, slightly up from the 142 million the year before. Its operating income grew slightly to 10.3 million euro, but its net profit dropped from 3.68 to 2.54 million euro because of increased taxes. "Turnover and profit stayed within the 2014 range forecast by the board of directors", the company said.


Its wholesale activities went up 16.4 % and reached 33.5 million euro in turnover. "The growth comes from current European markets", the Dutch CEO, Serge van der Hooft, said. "We have an excellent policy when it comes to our own labels and have invested a lot in these, which is now paying dividends."


Beate Uhse already had a German collaboration with Amazon, but expanded that collaboration to England and France, with Spain and Italy to follow this year.


Own web shop below expectations

The nice increase was wiped off the table almost entirely because of a turnover drop in its own stores (partially because of the store closure in Berlin) and its own eCommerce issues. "Problems implementing a new online platform have led to disappointing web shop turnover", the CEO said. "These problems led to lower-than-expected online turnover and a huge one-time cost. Luckily, this will not happen again and we are ready to reap the rewards."


Beate Uhse has been around for 69 years and is Europe's largest erotics concern. The listed company has 86 stores, a large eCommerce branch, a wholesale division and a printing division for catalogs. It is present in 10 European countries and has some 20,000 erotic items in its product range.

Questions or comments? Please feel free to contact the editors

Sephora launches smaller store formula


Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Brazilian takeover of The Body Shop confirmed


L’Oréal has officially confirmed the sale of its British subsidiary The Body Shop to Brazilian Natura Cosméticos. The deal was signed this week, is estimated to be worth 1 billion euro and should be finalized before the end of the year.

AS Watson wants to acquire Holland & Barrett


AS Watson, Kruidvat’s parent company, has entered negotiations to acquire Holland & Barrett. It is apparently willing to pay one billion pounds (1.15 billion euro).

Estée Lauder doubles Victoria Beckham product range


Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

Brazilian competitor on the verge of The Body Shop acquisition


French L’Oréal has entered exclusive negotiations with Brazilian Natura Cosméticos to sell store chain The Body Shop, in a deal that should be worth a billion euro.

Belgian online pharmacy Pharmasimple wants to conquer Europe


Pharmasimple, an online pharmacy founded in Brussels seven years ago, experienced a 66.2 % turnover growth to 11.3 million euro in 2016. However, it has lofty ambitions, targeting a 100 million euro turnover in the next five years.

Back to top